Cookie Policy
Effective Date: April 24, 2026 · Last Updated: April 24, 2026
This Cookie Policy explains how TourCheckNow ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at tourchecknow.com (the "Platform"). It explains what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website operators.
Cookies can be categorized by their lifespan:
- Session Cookies: Temporary cookies that exist only during your browsing session and are deleted when you close your browser.
- Persistent Cookies: Cookies that remain on your device for a set period or until you manually delete them. They help recognize returning visitors.
Cookies can also be categorized by who sets them:
- First-Party Cookies: Set directly by TourCheckNow on our Platform.
- Third-Party Cookies: Set by external services embedded in our Platform (e.g., Google Analytics, Google Tag Manager).
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function properly. They enable core features such as page navigation, secure access, and regional settings. Without these cookies, the Platform cannot operate as intended.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| tourchecknow_region | Stores your selected region preference for relevant tour results | 1 year | First-party |
| tourchecknow_currency | Stores your preferred currency for price display | 1 year | First-party |
| __next_* | Framework-level cookies for page routing, caching, and session management | Session | First-party |
2.2 Analytics & Performance Cookies
These cookies allow us to measure and analyze how visitors use our Platform, helping us understand which pages are popular, how visitors navigate the site, and where we can improve. All data collected through these cookies is aggregated and anonymized.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique users for Google Analytics | 2 years | |
| _ga_* | Maintains session state for Google Analytics 4 | 2 years | |
| _gid | Distinguishes users during a 24-hour period | 24 hours | |
| _gat_* | Throttles request rate to Google Analytics | 1 minute |
2.3 Marketing & Advertising Cookies
These cookies are used by Google Tag Manager (GTM-KVNXV9VC) to deliver relevant advertising, measure campaign effectiveness, and limit the number of times you see an ad. These cookies may track your browsing activity across websites.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_au | Stores ad click information for conversion tracking | 90 days | Google Ads |
| IDE / DSID | Used by DoubleClick to measure ad campaign effectiveness | 1 year | Google DoubleClick |
3. Similar Technologies
In addition to cookies, we may use the following technologies:
- Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
- Local Storage: Data stored in your browser's local storage (e.g., your browsing preferences, recently viewed tours) to provide a faster, more personalized experience.
- Session Storage: Temporary data stored during your browsing session to maintain state (e.g., current search filters) that is cleared when you close the tab.
4. Managing Your Cookie Preferences
You have several options for managing cookies:
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View cookies stored on your device.
- Delete all or specific cookies.
- Block all cookies or only third-party cookies.
- Set preferences for certain websites.
Common browser cookie management pages:
4.2 Google Analytics Opt-Out
You can opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on.
4.3 Advertising Opt-Out
You can manage your advertising preferences through:
- Google Ads Settings
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
Please Note
Disabling cookies may affect the functionality of our Platform. Some features, such as region-based pricing and preference persistence, require cookies to work properly.
5. Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked. There is currently no uniform standard for interpreting DNT signals. As such, TourCheckNow does not currently respond to DNT signals, but we respect your privacy choices through the cookie management options described above.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
7. Contact Us
If you have any questions about our use of cookies, please contact us: